This page tells you the privacy policy, terms and conditions and cookies policy associated with

INFORMATION ABOUT US is a site owned and operated by Simply Fires Limited.  We are registered in England and Wales under company number 04979730 and with our registered office at Stirling House, Carriers Fold, Church Road, Wombourne, Staffordshire. WV5 9DJ.  Our main trading address is Simply Fires Ltd, The Old Cowshed, Astol Farm, Norton, TF11 9EW. Our VAT Registration Number is 866491678.

When you contact us using a contact form we will collect your name, email and telephone number. Data capture is used and kept for customer service but the information captured is not used or submitted for marketing purposes.

Simply Fires Limited do not disclose information to third parties other than when order details are processed as part of the order fulfilment or installation. In this case, the third party will not disclose any of the details to any other third party.

Data collected by this site is used to:

  • Respond to contact form requested regarding installation or product enquires .
  • Administer and enhance the site and service.
  • Only disclose information to third-parties for goods delivery purposes
  • Customer service

Applicable laws require that some of the information or communications we send to you should be in writing.  When using our site, you accept that communication with us will be mainly electronic.  We will contact you by e-mail For contractual purposes, you agree to this electronic means of communication and you acknowledge that all contracts, notices, information and other communications that we provide to you electronically comply with any legal requirement that such communications be in writing.  This condition does not affect your statutory rights.

You can request to receive the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Articles on this site may include embedded content from other websites (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Cookie Policy

What are cookies?

‘Cookies’ are small text files that are stored by the web browser on your computer or mobile phone. Websites use these files to store information such as personalisation details or the contents of a shopping basket. Learn more about cookies at

We use cookies on the Simply Fires website to track user activity on the site and to enable various types of functionality such as filling in the contact form. If you do not wish these cookies to be tracked you can disable them in your browser, but this may negatively effect your experience on the site.

If you submit a contact form on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

Cookies we use

To enable login functionality, we make use of the following cookie:

  • wordpress_logged_in_

This contains a unique code to enable user login. No personal information is stored within this cookie

Third party cookies

Google Analytics

Stores information used by Google Analytics. Google Analytics tracking (and most web tracking software) uses cookies in order to provide meaningful reports about our website visitors. However, Google Analytics cookies do not collect personal data about you. If you would like to opt out of Analytics cookies, please do so by clicking on this link:

YouTube (

Enables YouTube videos embedded within our site. Privacy Policy

Instagram ( & Facebook (                                

Enables the sharing buttons embedded in our home page and other pages around the site.

Twitter (

Enables the sharing buttons throughout the site and other pages around the site Privacy Policy

Terms and Conditions

How the contract is formed between you and us

After placing an order for a product or installation and submitting your payment, you will receive an e-mail confirmation. Your order constitutes an offer to us to buy a Product.   The contract between us will only be formed when we send you the confirmation email.


Your order will be fulfilled by the delivery date set out in the email confirmation. All Products are ordered from a third party therefore delivery will depend on either their waiting list or time on manufacture, usually within 7–14 working days. Parties are made on receipt of full payment.

Delivery will be handled by Carriers. They will only deliver to the entrance of the property.  The product should be fully checked and accepted as detailed below

When signing for the order ensure items are fully examined. In the unlikely event of damage please report this to the delivery driver / courier and to us via email or telephone within 24 hours of receipt. Your statutory rights are unaffected.If the glass in a stove door has cracked in delivery, we would recommend that you accept delivery and we will send a replacement glass.

Please ensure someone is at the delivery address on the day of delivery to inspect and sign for the goods and help with the un-load. If you are out when our courier attempts to deliver your order and is therefore unable to obtain a signature you order will not be left, it will be returned to us. This will incur additional delivery charge and will be passed on to the customer.

Upon acceptance of the delivery of a stove, if you have chosen to have supply only, you are responsible for installing the Product inside the Property. We would however recommend that you do not attempt to move the Product with less than two people or without suitable moving apparatus.

If you cancel an order after we have started to ship it, we reserve the right to make the shipping charge to our warehouse, even if the products have not reached your address

When ordering a supply only stove the customer should assume that the delivery vehicle will be a long heavy goods vehicle. It is the responsibility of the customer to ensure that such a vehicle has access to their property. The vehicle should be equipped with a tail-lift to unload your order and a pallet truck to take your order to your property. Delivery will be made to your door providing it is at street level – our couriers are not insured to take stoves into your property. Placement of your products is at the discretion of the delivery driver. Deliveries of stoves over gravelled or uneven drives within walled cities with height restrictions or down narrow lanes etc are not possible; therefore please arrange an alternative delivery location. Failure to disclose this information may result in an aborted delivery and a delivery charge being levied.


Our stove installation service is available to you if you live within a two hour radius of Wolverhampton. If you choose to use this service, we will deliver the product directly and responsibility for the product will remain with us until the installation is complete. You will receive confirmation for the price of this service following a satisfactory survey.


The price of any Products will be as quoted once requested, the price of products plus installation will be quoted once a site survey has been completed.

These prices include VAT at the current rate

Prices are liable to change at any time, but changes will not affect orders in respect of which we have already sent you an email confirmation.

Payment for all products and installations can be paid by Credit/Debit Card over the phone or bank transfer


We will not be liable or responsible for any failure to perform, or delay in performance of, any of our obligations under a contract that is caused by events outside our reasonable control (Force Majeure Event).

A Force Majeure Event includes any act, event, non-happening, omission or accident beyond our reasonable control


These terms and conditions and any document expressly referred to in them represent the entire agreement between us in relation to the subject matter of any Contract and supersede any prior agreement, understanding or arrangement between us, whether oral or in writing.

We each acknowledge that, in entering into a Contract, neither of us has relied on any representation, undertaking or promise given by the other or be implied from anything said or written in negotiations between us prior to such Contract except as expressly stated in these terms and conditions


We have the right to revise and amend these terms and conditions from time to time [to reflect changes in market conditions affecting our business, changes in technology, changes in payment methods, changes in relevant laws and regulatory requirements and changes in our system’s capabilities.